Wednesday, June 14, 2006

Chanlleges for the Social Entrepreneur

Alright, the job for a social entrepreneur is to solve problems. In my previous chat, I also identified that an entrepreneur creates wealth. Even before, we said only jobs for an entrepreneur are innovation and marketing.

We need to identify what problems do we need solve, what are the innovative ways with which we can come up with solutions and how do we market these to create wealth in the society.

One of the fundamental problems that we have is the way we utilze our natural resources. Be it Monsoon or be it Himalayas. Be it our population potential or be it our heritage. We have not enabled people to utilize these effectively to create wealth.

Water conservation could be our first and foremost problem that needs to be solved! Whatever the project is, we must approach the problem with 3 things in mind - the project must be profitable, it should be affordable to the people at the bottom of the pyramid (however, it is not free) and create jobs locally.

Let us chat more soon.

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